A STYLISTIC USE OF LANGUAGE IN SELECTED NIGERIAN MEDIA ADVERTISING

Miriam Stephen Inegbe

Abstract

This study explored styles of language used as communicative medium in media advertising in selected advert samples in Nigeria. The data for this study were randomly drawn from seventeen advert slogans taken from various media advertising in Nigeria. Inputs were drawn from other adverts not included in the selected samples. The selected samples’ data were analyzed from the linguistic point of view; graphological, lexical, syntactic and semantic. It was discovered, in the course of the study. that the impact of media advertisements depends largely on the advertiser’s carefully manipulated language elements and resources such as; use of specific emotive adjectives, ellipsis, verb less sentences, exaggerations, imperatives, declaratives and unusual collocations to incite and encourage the target audiences’ choice.

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